Tenant Profile: Magnolia Soap

New to Evansville – Magnolia Soap and Bath Co. Brings Handcrafted, Plant-Based Products to the Community

– Nikki Myers – Wednesday, February 4, 2026 at 8:00 AM CST – 

Evansville has welcomed a fresh and fragrant addition to its retail scene with the opening of Magnolia Soap and Bath Co., a specialty store offering handcrafted, plant-based bath, body, and home care products.

Magnolia Soap & Bath Co.

Originally founded by Magen Bynum, Magnolia Soap and Bath Co. was created with a simple but powerful mission: to provide safe, effective, plant-based products for families. Today, the brand has grown to include 63 locations across the southern United States, with Evansville proudly joining the Magnolia family on September 5, 2025.

A Hands-On, Sensory Shopping Experience

Magnolia Soap and Bath Co. is more than a store — it’s an experience. Customers are invited to explore a welcoming, interactive space where they can see, touch, and smell products while learning about the thoughtfully sourced ingredients behind them. Many items are made fresh in-store, setting Magnolia apart from national chains and giving shoppers a true artisan experience.

The product line includes:

  • Handcrafted soaps
  • Bath bombs and skincare
  • Plant-based laundry detergent
  • Candles and seasonal collections

All products are made without harsh chemicals or dyes. Instead, Magnolia uses mica-based colorants to create bright, beautiful soaps while keeping ingredients gentle and safe.

What Makes Magnolia Unique in Evansville

Magnolia Soap and Bath Co. blends artisan quality with an approachable, family-friendly atmosphere. With over 50 exclusive handcrafted scents, customizable options, and even in-store parties where guests can get involved in the creative process, the shop offers something truly different in the local retail market.

The focus on education, transparency, and personal connection creates a space where customers feel comfortable asking questions and discovering products that fit their lifestyles. And as many loyal fans will tell you — once you try the products, you keep coming back.

Rooted in Community

Choosing Evansville was a natural fit. The city’s strong sense of community and support for locally owned businesses aligns perfectly with Magnolia’s values.

The store is already investing in local engagement through partnerships, school and nonprofit fundraisers, and collaborations with other small businesses. A standout initiative is the “Hope in Soap” program, where a specially crafted soap supports a selected charity, with a portion of proceeds donated. Community members can even nominate organizations to be featured.

Designed for Discovery

Magnolia’s retail space is intentionally open and inviting, designed to encourage exploration. Seasonal displays, product demonstrations, and gift-focused merchandising make it easy for shoppers to find something special — whether for themselves or someone else.

Looking Ahead

Growth for Magnolia Soap and Bath Co. in Evansville means deepening community roots, expanding awareness, and continuing to introduce new and seasonal offerings — all while maintaining the quality and personal service customers love.

At its heart, Magnolia Soap and Bath Co. is about more than bath and body products. It’s about creating a space where people feel welcomed, informed, and inspired to make more intentional choices for themselves and their homes.

Stop in, explore the scents, and experience Magnolia for yourself — Evansville just got a little more fragrant.

Magnolia Soap and Bath Co. is located at 1316 N Green River Rd, Evansville, IN 47715